Tuesday, March 22, 2005

 

Poor Business In A Complex. Part I.

In Farlim, Penang, there is a newly completed complex, Farlim Complex. The lowest level is wet market. Second level is foodcourt and car park. Fifth and sixth levels are shoplots.

The complex had been opened for more than a year. Initially, many shop owners thought it would be a great place to do business. Some shoplot owners buy the shoplot from the developer and let it out. Others bought and run their business there. More than one year and half is gone now, the complex is very quite all the time. The shoplot owners complain about no patrol customers, no air conditional in the complex. How are they running their business? To make matter worser, they have to pay monthly maintain fee to the developer.

A few shop owners have stopped their business and move to other strategic locations. Only a few shop owners try to stay there because they do not want to waste their deposit money. They are willing to run their business at loss.

One of my friends is renting a shoplot there. At the beginning, he opened his shop every day from noon to night. After a few months, he complaint no business and could not survive if he did not work outside. As such, he started to look for a job in this poor market. He found it and worked as sales executive for 3 months. During this three months, he frequently went back to his shop and run the business despite it was his working hours.

After 3 months, he moved to new a new company and also as sales executive. This time, he is not as lucky as before. He seldom went to shop because he has a target to meet. If he does not market his company products, he is not going to survive.

He said he was willing to open on weekend and worked on weekdays. If he did not work, he was not going to survive.

What will you do if you were him? You have a wife and a mother to take care. Will you choose his path or continue to run the business?

The story is not over. It will continue tomorrow. Stay tuned....
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